I’ve lived in norcal my entire life, but go down to socal a lot and noticed a couple differences. It seems that guys in norcal are wearing more sports attire (b/c our teams at amazing - go warriors!) and socal wears more urban. I graduated from college, but take a few night classes sometimes and see a lot of trends around that age group. Here’s the type of fashion I see (and myself wear) around places like malls, restaurants, and concerts.
Casual trends
-shorts above knee for athletic or casual (like the last poster showed)
-watch with strand bracelet combo. Even when going to places where people dress up more, I see it, but with nicer watches and bracelets.
-snapback hats, but not just sports brands (try plain styles like H&M).
-plain and bright colored v-necks pretty much replaced the logo craze that was going around 10 years ago.
-tank tops with the pocket showing in the front
-vans, vans, and vans ALLL day for shoes
-High top colored socks with shorts
Nicer trends
-floral shirts are HUGE right now. The type that are a t-shirt canvas of plant foliage or flowers.
-colored thin khaki pants like from Zara (think red, dark yellow, green)
-short-sleeve button ups buttoned all the way to the top are everywhere. Try to get a bold design (I like the long sleeve better though)
If I had to pick the top things to get under $75, it would be the H&M snapback hat, plain v-neck t-shirt, and vans shoes. Also look at the prankster vitaly zdorovetskiy. Being on camera all the time, he HAS to stay up-to-date on all the latest fashion in the area. He’s my fashion icon right now b/c I am similar looking with light skinned with blonde hair, plus he’s freakin’ hilarious. And he’s from Russia and moved to LA as well.