I agree with Ross's subconscious assessment based on my own (limited) results. To be transparent, I still do not incorporate enough framing in my interactions, and my results are primarily from dates with women (from 1st date to last).
Usually, I cross the line (as I don't have enough experience built up), so it's pretty obvious what I'm alluding too. The example below is crossing that line.
Either way, this a typical response from an
inexperienced and/or
conservative/reserved girl. (A woman can be 45 and still inexperienced if low sexual partner count.)
"Hey, what's new?"
"It is raining today

I got so wet."
"Nothing new there. You're always wet around me.

"
"No I'm not!"
You'll get very direct responses, usually with "no." In person, I'm actually able to gauge a girl's response better based on facial cues, voice pitch, and blushing so that I can be less deterred from a "no" and keep pressing forward.
Again, this is when I'm on a
date with a girl. I'm sure chase/sexual framing works wonders on first encounters, but I rarely do it (but need to). Instead, I usually remember during dates and use it then. So what happens next?
Well, for experienced guys, this can usually turn into sex if they can read her non-verbal cues correctly and hit escalation windows, etc., etc.
For me....
Let's say this was a text/skype/fb/email conversation. Even though she said "no".... the next day, there would almost always be a noticeable difference in her demeanor. It's like she had time to mull it over and fantasize about us together overnight. It's actually pretty remarkable.
If it's in person when I say this, she doesn't get hot/excited right away, but after 5-10 min or so, I'd start to notice changes in nervousness and silence and indirectly getting closer to me.
To be honest, I don't date a lot of experienced girls, but I imagine most of those interactions go like this where she plays along:
"Hey, what's new?"
"It is raining today

I got so wet."
"Nothing new there. You're always wet around me.

"
"Oh, you like me when I'm wet, huh?"
"It depends on how slipper you are." (or something better)
(Continued back-and-forth banter/flirtation/teasing/foreplay....)
As far as why it didn't work for you? If she's inexperienced/reserved/conservative, then I think you have to keep warming her up. Or, if she really doesn't like you, then you may be screwed no matter what you do.
Based on Chase's article, I think there are a few main points:
- Make it about her chasing you or you 2 doing something together (you want her to subconsciously/consciously being fantasizing about the 2 of you or about you)
- Make it positive and (sexually) fun/humorous
- Avoid being too direct
- Make it obvious that you're being playful with her (facial cues or a

in a text)
I'd really re-read Chase's article and try find out what you did wrong (if anything):
https://www.girlschase.com/content/secrets-getting-girls-chase-framing
Some bad examples:
This is putting the frame on another guy (not yourself):
"I like his banana."
"Oh, you like his banana, huh? Maybe he'll let you hold it.

"
I think this is too direct (note that this could possibly work with a GF; the closer you 2 are, the more you can get away with I've found out):
"I like his banana."
"I have a banana in my pants too. If you're hungry, I'll let you peel it with your tongue."