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Girlschase Demographics

Captain CornontheCob

Tool-Bearing Hominid
Tool-Bearing Hominid
Joined
Jan 11, 2013
Messages
16
So, I developed a curiosity for today and decided to search for answers to my question. What is the audience for Girlschase?

Well I turned up a site called quantcast and saw startling data though I am not sure if it is correct?

https://www.quantcast.com/girlschase.co ... aphicsCard

Some surprises such as the ratio of men and women which I thought would be further apart. The ages as well with most in 18-24 range. People with below 50k income were also most likely to visit which actually coincides with the age of visitors, but I am not sure. The races were also a surprise. For the US African Americans were most likely to look at girlschase with Asian second and Hispanic third. Caucasians much much further behind. I am not sure if any of this is correct.

http://www.alexa.com/siteinfo/girlschase.com

So I decided to check alexis but unfortunately I don't subscribe so I only get to see three fields at the bottom but they do reveal conflicting data. The Male-Female ratio is much more skewed.By a long shot those in graduate school are most likely to look at girlschase with undergraduate not far behind. These ratios do conflict with data form quantcast. Also, demographic data I have looked up for colleges show that african americans and latinos are least likely to go to graduate school or even participate in college so I would say that data also conflicts with the racial data from quantcast.

So quantcast seems a little suspicious though I am not sure. This is all they reveal about how they calculate the data.

We directly collect anonymous web and app usage data through the publishers and networks that use Quantcast Measure and have placed our pixel on their properties. We combine this with reference data from a small set of seed data, allowing our statistical models to accurately infer the demographic segments of a property's audience in aggregate.

I would love if someone here can clarify such as the site administer Chase Amante if they have access to such data. Thank you.
 
a good date brings a smile to your lips... and hers

Chase

Chieftan
Staff member
tribal-elder
Joined
Oct 9, 2012
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6,275
Captain-

Super diverse. Very hard to nail down specifics, because these things are impossible to gather with any great degree of precision (e.g., both Alexa and QuantCast directly monitor the site, and both arrive at wildly different demographic conclusions), but on the whole we have lots of black, white, Asian, Indian, and Middle Eastern readers, forum members, and commenters, seemingly almost evenly represented across these groups; have a huge age range in our readership (though primarily under 35 or so), and are very widely geographically dispersed - we're basically read by significant numbers in almost every country, on every continent. Female readership is somewhat high as well, though women tend to be more passersby than regular readers. We do have a core of devoted female followers, however.

Aside from the nature of the content we deliver (detailed, specific, actionable dating and relationship advice), the breadth of our audience seems to largely be due to the irreverent, non-politically correct atmosphere of the site, and the fact that we take aim at sacred cows of all viewpoints rather liberally. The end result is we somewhat lower our white Western readership to a degree (by subtracting the more dogmatic crowds), while raising readership with everyone else. Hardcore white progressives find Girls Chase triggering and insensitive, while hardcore white manospherians find us soft, in denial, and over-sensitive. Everybody else, for the most part though (including most middle-of-the-road Western whites) seem to like us fine.

I suspect this triggering of Western white partisans and refusal to line up on either the pro-feminist or pro-manosphere side of the aisle is why overall our percentage of white Western readership is somewhat lower than most Western dating advice sites, while our percentage of readership by everyone else is much higher.

Chase
 

Oskar

Tool-Bearing Hominid
Tool-Bearing Hominid
Joined
Jul 5, 2013
Messages
182
Interesting -- another theory besides the `not liked by triggered liberals/not like by yipping neo-cons = we are the middle way theory (NLBTL/NLBYNC=WATMW Theory)' I can think of for their being less white male readers than other dating sites, is that GC is more lifestyle focused than other seduction blogs. More holistic and imagistic in format and content; utilizing storytelling more, too. This format most likely has greater appeal to those who are disenfranchised from the lifestyle promoted by this site; roughly: the lifestyle of a young, western, urban man living relatively independently, who is interested (often by necessity) in "bootstrapping", and who feels at least somewhat barred from traditional channels of personal (sexual, emotional, etc.) and financial growth. Assuming the notion that middle class white men have easier access to this lifestyle than other people, which seems reasonable, they would be less interested in buying into the lifestyle, as they already more or less experience it regularly so don't fetishize it as much. Would be interested to know if white men make up a higher percentage of the readership on certain topics -- for example, if they were more highly focused on tactics and techniques, and how GC compares to other sites on these specific topics. On the other hand, it could also simply be that your white reader count isn't down, but that there are more non-white people who feel disenfranchised, or that your site appeals to more non-Westerners than other sites because you sell the achievability of a certain type of Western male lifestyle better than others in this niche. In a way, the product of PUA/seduction blogs/coaching/etc. is a 21st century manifestation of the American dream; a product predicated on a globalized "market" of disenfranchised, solution-oriented young men, aiming to adapt certain, predominantly Western relationship formats and mindsets, for the promise of significant increase in one's social prowess, in particular one's sexual standing. My hypothesis may be totally wrong however, if the stats reported are a temporary development instead of more of a long term trend for your site.
 
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