- Joined
- Oct 9, 2012
- Messages
- 6,254
@ Lux-
Nope, no in-field in this course! Demos, yes. Flirtation, sure (especially starting in Module 2, with our actress I had the stronger chemistry with). But no in-field.
My second draft plan for One Date in 2014/5 or so was to make it in-field. Shoot the meet, date, pull, and seduction (up to a point). Then narrate what's happening as it goes. We scrubbed that for a bunch of reasons... impractical to do (when does the girl sign the model waiver form? Do you tell her you filmed the date and want to pay her for it after you shag her? How do you get good footage when the date takes place 5-ish places minimum: street, cafe, street again, stairs/elevator, apartment? Plus all the wasted time spent trawling the streets for a film-worthy girl you can pick up fast and use for a product. Then multiply that by however many date examples you want to show in the product)... the format we have now is superior from an educational standpoint. Main added value of seeing the guy run the pickup is mostly motivational (though I guess if you've never seen a good pickup it could be a valuable thing to model off of too). And then there's who the target audience is... there is a very small number of guys who want to buy products on cold approach pickup. Most guys just want to know how to get a date with the girl at school or in the office and make her their girlfriend.
We might do a more niche in-field product at some point. It couldn't serve as a flagship product though. For a flagship (which is what One Date is) you need something that will appeal to just about everyone.
With the drip model, yeah, I understand the points of irritation. I think we did a good enough job packing enough new information into each module that there isn't much "I have to sit through stuff I already know to get to the stuff I want to know." I mean, I guess that'll depend on the guy - we've had guys buy my book and tell us, "I didn't learn anything new, I already read Mystery's book and this is all the same stuff!" (or whoever's book... it's always some product that is not remotely like mine. And I'm left to go, "Where the heck is the similarity there??!") So for the "ya seen one, ya seen them all" sorts that might happen. But those guys won't be happy no matter what you put in there or where it's positioned in the course.
Anyway, if a guy is super super irritated by that model, I guess he can just hold off and see if we release it in the "buy the whole thing at once" format. We'll test making that the only offer, making it an option, etc. If it works, we'll roll it out to the broader audience. Likely won't be for a while though, since we'd have to retool the tech, the offer, and a bunch more to offer it that way. Then test it first.
@ lostnumber-
Right, this model is the industry standard for the big boys in the pickup niche. Thus why we'll start with this model first. We can play around and experiment once we have a baseline, but for the baseline you want best practices.
I laid the course out under the assumption the average buyer has a girlfriend by Month 5. Not because I think it will take him that long if he wants one sooner... but because I expect the average guy who buys a dating course won't be too close to a girlfriend at the time of purchase. And once he has the course he'll be excited with his new toys and want to play the field for a while.
After Month 5, all the pure dating/pickup stuff is done and you get modules that are just as applicable for men in relationships as they are for bachelors. Sex, relationships, appearance/personality... Module 9 is particularly schizophrenic (sort of), in that it starts off talking about how to take all the other stuff we've covered and use it to hook up with stupid amounts of girls (lessons 1 & 2). Then it ends with how to pick a girl to settle down with and how to handle the course of a relationship that could lead to kids/marriage/etc. (lesson 4).
I think the structure is pretty good. I spent a fair amount of time brainstorming on the structure specifically to avoid the "Got a girlfriend. Don't need this now" problem - how do we make sure both the single guys and the attached guys are loving the course past a certain point? I think we did okay with it.
Guess only time will tell, however!
Chase
Nope, no in-field in this course! Demos, yes. Flirtation, sure (especially starting in Module 2, with our actress I had the stronger chemistry with). But no in-field.
My second draft plan for One Date in 2014/5 or so was to make it in-field. Shoot the meet, date, pull, and seduction (up to a point). Then narrate what's happening as it goes. We scrubbed that for a bunch of reasons... impractical to do (when does the girl sign the model waiver form? Do you tell her you filmed the date and want to pay her for it after you shag her? How do you get good footage when the date takes place 5-ish places minimum: street, cafe, street again, stairs/elevator, apartment? Plus all the wasted time spent trawling the streets for a film-worthy girl you can pick up fast and use for a product. Then multiply that by however many date examples you want to show in the product)... the format we have now is superior from an educational standpoint. Main added value of seeing the guy run the pickup is mostly motivational (though I guess if you've never seen a good pickup it could be a valuable thing to model off of too). And then there's who the target audience is... there is a very small number of guys who want to buy products on cold approach pickup. Most guys just want to know how to get a date with the girl at school or in the office and make her their girlfriend.
We might do a more niche in-field product at some point. It couldn't serve as a flagship product though. For a flagship (which is what One Date is) you need something that will appeal to just about everyone.
With the drip model, yeah, I understand the points of irritation. I think we did a good enough job packing enough new information into each module that there isn't much "I have to sit through stuff I already know to get to the stuff I want to know." I mean, I guess that'll depend on the guy - we've had guys buy my book and tell us, "I didn't learn anything new, I already read Mystery's book and this is all the same stuff!" (or whoever's book... it's always some product that is not remotely like mine. And I'm left to go, "Where the heck is the similarity there??!") So for the "ya seen one, ya seen them all" sorts that might happen. But those guys won't be happy no matter what you put in there or where it's positioned in the course.
Anyway, if a guy is super super irritated by that model, I guess he can just hold off and see if we release it in the "buy the whole thing at once" format. We'll test making that the only offer, making it an option, etc. If it works, we'll roll it out to the broader audience. Likely won't be for a while though, since we'd have to retool the tech, the offer, and a bunch more to offer it that way. Then test it first.
@ lostnumber-
Right, this model is the industry standard for the big boys in the pickup niche. Thus why we'll start with this model first. We can play around and experiment once we have a baseline, but for the baseline you want best practices.
I laid the course out under the assumption the average buyer has a girlfriend by Month 5. Not because I think it will take him that long if he wants one sooner... but because I expect the average guy who buys a dating course won't be too close to a girlfriend at the time of purchase. And once he has the course he'll be excited with his new toys and want to play the field for a while.
After Month 5, all the pure dating/pickup stuff is done and you get modules that are just as applicable for men in relationships as they are for bachelors. Sex, relationships, appearance/personality... Module 9 is particularly schizophrenic (sort of), in that it starts off talking about how to take all the other stuff we've covered and use it to hook up with stupid amounts of girls (lessons 1 & 2). Then it ends with how to pick a girl to settle down with and how to handle the course of a relationship that could lead to kids/marriage/etc. (lesson 4).
I think the structure is pretty good. I spent a fair amount of time brainstorming on the structure specifically to avoid the "Got a girlfriend. Don't need this now" problem - how do we make sure both the single guys and the attached guys are loving the course past a certain point? I think we did okay with it.
Guess only time will tell, however!
Chase