This is something which has been bothering me. There are some women I've seen throughout all media, who publicly call themselves. What is this thing? Is this real? I have no idea.
I pretty much figured it out through context, but I still had to google that term just to make sure.
There's going to be niche markets for the majority of fetishes, tastes, types, etc. But that should never represent the views of the norm. If it's a thing, I wouldn't waste too much thought on it.