conversation and personality take a major role.
Yes.
How does one look like a high value person then? (Imagine talking with some millionaire or a local celebrity)
How does one find out what value to provide them?
I think trying to find out what value to provide them, or how to look "high value", is not a good mindset for the purpose of developing lasting friendships.
There is an element of value/utility in a friendships, but if it is the only element on which lies the relationship, it will be a really superficial one and it won't last. The most important factor imho is pleasure, as in "do I enjoy talking/hanging out with this guy?".
And enjoying talking with someone means he:
- is at ease with himself
- won't get easily offended
- is respecting you for who you are
- is not jealous or envious
- is open minded on what you say/is ready to learn from you.
If you want to become friend with a guy because he is millionaire or because he is a celebrity then you are not wanting to be friend with him because of his personality, this will come across as insincere and this won't work.
This last year, I have become close friend with 2 new persons and the relationships kind of grew up organically without anyone trying to become friend with one another, it just happened. I felt sincerity in them and they probably felt the same in me.
Chase talk about trust in his article, it's kind of the same concept. If you are not sincere with enjoying being around the guy, if you have some kind of ulterior motive, then it will show.
Male friendship is really a kind of companionship. You talk about your respective life, goals, struggles, and sometimes the other can help you or you can help him, but the helping or utility part come as a bonus, and it is not the main part.
So to sum up, conversation and personality are indeed what play a major role. Utility/value is something that comes organically after. Once affinities regarding conversation and personality already exist.
PS: I am talking about close/deep friendships here. With more superficial ones, utility/value comes before.