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- Jan 5, 2014
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- 3,222
For a good while, I was in the school of thought that cold approaching was dead or just an overall low return on investment. Lately, I have incorporated so much into my life in regards to dating and women that I don't really have that urge and killer instinct to want to cold approach hot girls. Online dating has spoiled the crap out of me, my hobbies provide opportunities, and social circle game is starting to slowly take off for me. In many ways, I don't need cold approach but does that mean it is dead?
Let's use a business analogy here.
In the old days, sales teams used to make cold calls to businesses, getting shut down aggressively most of the times. Eventually what happened was that businesses started to use marketing in an advanced way, social media, and even gave their sales teams tools to where they could send out large blasts of targeted emails and win some big customers for the brand. I get all of this from a friend of mines that works in sales. No more having to dial 100 times a day hoping to get someone on the phone and win their business right? You can do it all through social media, have marketing bring you "inbound leads", hope your emails make it through to them and win some business that way.
Except there is a catch, for the best opportunities, you have to make the move. You have to do what some call more of the outbound stuff.
Think about it, you're trying to get a brand name like Apple as your customer, the person making decisions there is rarely going to click on your site and show a lot of interest. Similar to how it is rare that a hot girl approaches you or matches with you on dating apps.
So lets relate this back to the dating game.
In the past months, I realized that I was getting girls who were solidly above average and cute. Due to hobbies, dating apps, and a host of other things I noticed that I got quality but it was not top tier like I wanted. The closer I approached to an 8, the more I realized that only two things were going to give me opportunities:
1. Social circle.
2. Cold approach.
Social circle might be more of a referral and it is a tough way to go about it for most guys who do not already have it. Now you are left with the infamous cold approach.
Just like in business, if you want the fanciest customers, you are going to have to go out there and chase them.
Just like in game, if you want the best quality, you have to go out there and make the move.
But at the same time, it cannot be your only method like it might have been way back.
Meaning, you cannot rely on cold approach alone if you want what is best. You have to use other avenues as well.
You have to have social awareness, some social status, and to some degree be on social media so she does not feel like she is going home with a sketchy guy who is out of touch. By just cold approaching and not working on social life, you are becoming a socially unaware guy.
Cold approach is key and important when it is done in conjunction with other methods.
When it is done on its own, it is largely ineffective.
Let's use a business analogy here.
In the old days, sales teams used to make cold calls to businesses, getting shut down aggressively most of the times. Eventually what happened was that businesses started to use marketing in an advanced way, social media, and even gave their sales teams tools to where they could send out large blasts of targeted emails and win some big customers for the brand. I get all of this from a friend of mines that works in sales. No more having to dial 100 times a day hoping to get someone on the phone and win their business right? You can do it all through social media, have marketing bring you "inbound leads", hope your emails make it through to them and win some business that way.
Except there is a catch, for the best opportunities, you have to make the move. You have to do what some call more of the outbound stuff.
Think about it, you're trying to get a brand name like Apple as your customer, the person making decisions there is rarely going to click on your site and show a lot of interest. Similar to how it is rare that a hot girl approaches you or matches with you on dating apps.
So lets relate this back to the dating game.
In the past months, I realized that I was getting girls who were solidly above average and cute. Due to hobbies, dating apps, and a host of other things I noticed that I got quality but it was not top tier like I wanted. The closer I approached to an 8, the more I realized that only two things were going to give me opportunities:
1. Social circle.
2. Cold approach.
Social circle might be more of a referral and it is a tough way to go about it for most guys who do not already have it. Now you are left with the infamous cold approach.
Just like in business, if you want the fanciest customers, you are going to have to go out there and chase them.
Just like in game, if you want the best quality, you have to go out there and make the move.
But at the same time, it cannot be your only method like it might have been way back.
Meaning, you cannot rely on cold approach alone if you want what is best. You have to use other avenues as well.
You have to have social awareness, some social status, and to some degree be on social media so she does not feel like she is going home with a sketchy guy who is out of touch. By just cold approaching and not working on social life, you are becoming a socially unaware guy.
Cold approach is key and important when it is done in conjunction with other methods.
When it is done on its own, it is largely ineffective.