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Nightclub PR

Byron

Tool-Bearing Hominid
Tool-Bearing Hominid
Joined
Jun 10, 2013
Messages
186
Hey hey fellas
I'm doing PR for the club I bartend at to earn some extra $$$.
We are relaunching into a new, classier club, and basically rebranding the whole place.
Today I went out for five hours, must have approached about 200 people. We were meant to take names, numbers and emails. I was with a hot female bartender and she mainly approached guys, and I girls. We were expected to get 100 people's info and names and stuff, and we got about half that.

Mainly, our approach went like this:

Hey, have you heard of the new nightclub opening in *city*
(barrels on before they have a chance to ignore me) We're doing a half a million pound refurb in *current existing club* and it's going to have a cool new theme. (I take my phone out and show some pictures) I'm trying to get the word out. I'm taking people's emails and numbers for a contest we are running for free VIP tables and bottle service, if you are interested.

Then, they sign (or don't, we had about a 1 in 4 or 1 in 5 success rate, maybe less) and I or the girl make small talk. We pretty much had the same approach and kept pretty good eye contact the whole time. She had her boobs out and looked great, and I was wearing a leather jacket, tight shirt, and man bun. We both thought it went pretty well, and we both were definitely more successful with the opposite sex.

We also targeted specific types, her going after the guys who look after their appearance more but seem more on the edgy/flashy side, and I going after heavily made up girls who dress really well for a Wednesday afternoon.

However, we couldn't crack mixed groups of guys and girls. When I led the approach, the guys in the group tended to steer the girls on and not give us the time of day, and when she led the approach the reverse happened, but it was fairly awkward and everyone in their groups tended to seem pretty glad to get out of there.

Am wondering if anyone has any tips in regards to this?

Also, when approaching for volume, what do you guys do to up your numbers when you're targeting a certain demographic? We went to the main shopping area of the city after trying a few other places, but still didn't feel we were getting the volume we needed (supposed to have over 100 successful sales approaches). Yet when we strayed from our perceived demographic the percentage of successes plummeted.

And if anyone else has any other helpful tips on promoting, I'd be glad to hear them. I, along with a few other bartenders and PR people, am going to do more promoting in a classy clothing retail store (don't wanna give too much info away, think H&M, Zara, Topshop, Express type). We are bringing a DJ and it seems to be more of a big event but we are still expected to approach and do the same thing.

Love yall
Byron
 
the right date makes getting her back home a piece of cake
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