Pretty sure Tim Ferriss is gay.
Which means if Neil is coaching Tim, it's purely a marketing stunt.
Anyway, PU is too far outside the zeitgeist at this point. A few guys who were prominent a decade / decade-and-a-half ago (Neil, Tim) coming out of quasi-retirement for a stunt or two is unlikely to propel it back into the mainstream again.
While it's probably worse for men in general, for guys actually IN seduction, seduction being an underground thing, rather than a popular mainstream one, is advantageous.
-C