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- Oct 9, 2012
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When I was in high school, I realized I needed to look as low effort and unconcerned as possible if I wanted to seem as cool as possible.
But I didn't want to be a low effort dropout nobody either. I also wanted to be seen to have clear results: hot girls chatting me up, cool guys hanging around me, etc. I just wanted it all to look effortless. So I was constantly taking steps to make that stuff happen.
The result was cheerleaders and a slew of other hot girls chasing after me, trying to get me onto dates, all the popular kids trying to befriend me, etc. Kids calling me a "legend" and stuff like that.
One of the first 50 articles I published on Girls Chase was on this "Law of Least Effort", that the most socially powerful-looking individuals are those who seem to get the best results with the lowest apparent effort.
www.girlschase.com
I've written a lot of articles on girls going for bad boys, edgy guys, smooth guys, guys with a devil-may-care attitude, guys who are assholes; basically just dudes who seem like they DGAF. All these guys look cool (assuming they are also prosocial and have visible social results).
But we still always get guys that come on and complain about this, saying women have terrible taste, they don't know why girls keep going for guys who don't care about them as much, aren't putting in as much effort, aren't working as hard or as successful, and so on. There's a lot of cognitive dissonance there.
Well, there's a new study out on this that makes it very clear why casual/laid back/effortless behavior is sexier to females.
Science Daily has a good write up on it here (the original study is here).
Key findings:
When I was a new student of seduction, I noticed that most of the most prolific guys I knew were super casual about a lot of things. They'd drink alcohol and take all kinds of drugs, fuck slutty girls from bars without condoms, their apartments were a bit grimy, sometimes they didn't change their sheets for weeks despite fucking multiple girls in those sheets. Just from their behavior with friends and girls you would get this casual, unconcerned, relaxed, cool vibe. Meanwhile, a lot of the guys I was meeting at pickup lairs who were trying to learn pickup and failing were these meticulous nerd-type guys who were tidy, precise germaphobes.
There's a stereotype I think everyone knows of the
Everybody knows these stereotypes.
Girls know these stereotypes.
They know them because they are generally true. The guy who doesn't bother to be meticulous is channeling his energies elsewhere -- if he's a cool, prosocial, confident guy, then the place he is probably channeling them is into shagging chicks.
CHASE ARE YOU SAYING I HAVE TO BE A SLOPPY, FILTHY DEGENERATE TO LAY A TON OF GIRLS?
No.
Well, I mean, maybe a little bit.
Basically we are just back at the Law of Least Effort.
You can be meticulous and precise and all in your private life.
But when you're around girls you want to seem chill. Chill, casual, unconcerned (except where concern is warranted), in-control.
In essence, you want to BEHAVE LIKE a high-ranking male, at least when girls are looking.
Because these behaviors do not happen in isolation. They also serve as cues to social rank. When a guy is behaving like a meticulous germaphobic incel, nobody who sees him is going to conclude, "Whoa -- Chad alert!
"
OTOH, if you are acting like the cool, edgy, devil-may-care asshole, most people will tend to assume off the bat that you are a more dominant, higher status guy. That just makes everything socially and seductively easier (well, assuming you can continue to behave congruent with that throughout your interactions! Practice makes perfect...).
Chase
But I didn't want to be a low effort dropout nobody either. I also wanted to be seen to have clear results: hot girls chatting me up, cool guys hanging around me, etc. I just wanted it all to look effortless. So I was constantly taking steps to make that stuff happen.
The result was cheerleaders and a slew of other hot girls chasing after me, trying to get me onto dates, all the popular kids trying to befriend me, etc. Kids calling me a "legend" and stuff like that.
One of the first 50 articles I published on Girls Chase was on this "Law of Least Effort", that the most socially powerful-looking individuals are those who seem to get the best results with the lowest apparent effort.

The Law of Least Effort
I’ve been mentioning it for a while on here, but a friend pointed out to me recently that I have yet to actually flesh out something I’ve been referring to as the Law of Effort; henceforth referred to as the Law of Least Effort for reasons of clarity. When I say the Law of Least Effort, what I’m...

I've written a lot of articles on girls going for bad boys, edgy guys, smooth guys, guys with a devil-may-care attitude, guys who are assholes; basically just dudes who seem like they DGAF. All these guys look cool (assuming they are also prosocial and have visible social results).
But we still always get guys that come on and complain about this, saying women have terrible taste, they don't know why girls keep going for guys who don't care about them as much, aren't putting in as much effort, aren't working as hard or as successful, and so on. There's a lot of cognitive dissonance there.
Well, there's a new study out on this that makes it very clear why casual/laid back/effortless behavior is sexier to females.
Science Daily has a good write up on it here (the original study is here).
Key findings:
- Among macaques (a kind of monkey), middle-rank males head to where the water is and carefully, meticulously clean their food to remove sand so they don't wear their teeth down eating it. This removes most of the sand.
- However, high-ranking dominant males skip the water trip and just brush their food off on their fur quick then shove it in their mouths and eat it, leaving a lot of sand (~25% of it) still in the food, which leads to them wearing their teeth down much earlier in life.
- The scientists believe the reason the high-ranking macaques DGAF about getting all the sand out of their food is that they need to conserve their energy -- they are too busy securing new mates, defending existing mates, maintaining their territory and social rank, and so on. "They just stuff food into their mouths -- sand be damned -- because they don't have time to walk to the water. It's the urgency of now that matters, not their teeth," one of the researchers says.
- Meanwhile, the lower-ranking monkeys plow a lot more time into dental health because they are not pressed for time: they are not dealing with a bunch of chicks, not defending their rank and territory from challengers, etc. Instead they are "playing the long game," hoping they can gradually score more babes over time, or maybe still be able to be in the game years later after those high-ranking dominant males starve from tooth decay (of course, sad to say for those middle-rank macaques, at that point, there will be other, younger high-ranking males who DGAF about the sand to take the place of the old toothless ones).
When I was a new student of seduction, I noticed that most of the most prolific guys I knew were super casual about a lot of things. They'd drink alcohol and take all kinds of drugs, fuck slutty girls from bars without condoms, their apartments were a bit grimy, sometimes they didn't change their sheets for weeks despite fucking multiple girls in those sheets. Just from their behavior with friends and girls you would get this casual, unconcerned, relaxed, cool vibe. Meanwhile, a lot of the guys I was meeting at pickup lairs who were trying to learn pickup and failing were these meticulous nerd-type guys who were tidy, precise germaphobes.
There's a stereotype I think everyone knows of the
- "Live fast, die young" sexy bad boy who just doesn't give a fuck, taking shortcuts, living life casually and recklessly, and shagging tons, vs. the
- Germaphobic super virgin incel with his immaculate home, precisely organized collection of collectibles, obsession with precise grammar, etc.
Everybody knows these stereotypes.
Girls know these stereotypes.
They know them because they are generally true. The guy who doesn't bother to be meticulous is channeling his energies elsewhere -- if he's a cool, prosocial, confident guy, then the place he is probably channeling them is into shagging chicks.
CHASE ARE YOU SAYING I HAVE TO BE A SLOPPY, FILTHY DEGENERATE TO LAY A TON OF GIRLS?
No.
Well, I mean, maybe a little bit.
Basically we are just back at the Law of Least Effort.
You can be meticulous and precise and all in your private life.
But when you're around girls you want to seem chill. Chill, casual, unconcerned (except where concern is warranted), in-control.
In essence, you want to BEHAVE LIKE a high-ranking male, at least when girls are looking.
Because these behaviors do not happen in isolation. They also serve as cues to social rank. When a guy is behaving like a meticulous germaphobic incel, nobody who sees him is going to conclude, "Whoa -- Chad alert!

OTOH, if you are acting like the cool, edgy, devil-may-care asshole, most people will tend to assume off the bat that you are a more dominant, higher status guy. That just makes everything socially and seductively easier (well, assuming you can continue to behave congruent with that throughout your interactions! Practice makes perfect...).
Chase