The "Lifestyles Under Lockdown" video is now live in everyone's accounts:
If you're logged into Courses and you own the course, you can watch the lesson right here:
courses.girlschase.com
TRANSCRIPTS
We've got a wonderful guy named Deepak who's already on top of the transcripts for all the charisma, lifestyle, and touch lessons.
QUICK START GUIDE
I've started work on a PDF guide charisma/lifestyle course owners can use to quick start with.
Once I've written the guide, I'll record an intro that covers the same material.
@Regal Tiger,
This was in a podcast, and it was Ben who said it. I can believe what they're saying because of the small bits and pieces I know about how they got started overall. Which, again, don't get me wrong what I bought isn't necessarily bad. It's just... I've already been researching this so much from so many different sources that it seems basic to me.
Finding information sources that actually present lots of novel, useful information is fairly difficult in most fields once you get past the beginner stuff.
In my experience you can usually only find a handful of guys who are offering legitimately higher level, consistently useful stuff.
The guy really needs a commitment to excellence in his work, along with a variety of other attributes (awareness of all the other material that's out there, ability to come up with new and interesting / useful angles and insights, ability to teach effectively, etc.).
So usually what you end up with is a lot of teachers who are good at teaching the basics and doing pump-up (where you get the student really excited and motivated, feeling like "Yes! I can do it!"), but finding the guys who are actually just dumping value on you is a slog.
This is also just a general state of knowledge in industries, not just teachers.
Last year we hired an extremely expensive online advertising agency to help turn our advertising campaigns around after they'd flatlined. These guys are good in theory... they manage accounts for a lot of big advertisers and are generally considered tops in the space.
Well, they ended up burning a hole in my pocket, and on each call they'd throw a bunch of meaningless metrics at me to show they were "making progress" that was worth exactly nothing to us as a business. I finally had to go in and build ad campaigns myself from scratch, which worked, then try to get them to build on those, and they couldn't. Ultimately we quit using them and I just went back to doing it myself. Good lesson for me though.
I went in thinking, "Man, the CEO I talked to is a really sharp dude. And these guys have a great rep -- they're the best of the best. They MUST be solid." Yet every time we got on a call most of what they were telling me was super basic and even irrelevant stuff, mixed in with a few worthwhile insights they got from managing a bunch of different companies' campaigns.
I have a friend who had a similar experience with another highly regarded online marketing agency. He worked with them, found it a waste of time and money, and ended up going back to managing everything himself after.
I suspect the CEOs of these agencies actually are incredible marketers.
However, as soon as they start trying to put together a team that can replicate what they're doing, they run into this issue where it is really, really hard to find seriously capable people, and end up building a bunch of these B- and C-teams, where the clients they're working with know more about what's going on than their own consultants do.
Side note,
@Chase thoughts on some books/programs that people throw out that are complete and total dogshit but have like 10 out of 5 star reviews? There's a book about marketing that I bought over a year ago and finally went through. It was basically "Ra-rah you can do it! You're awesome! You bought this book and now you're like a total stud muffin of a marketer".
Content was like 1% and EXTREMELY basic/common sense type crap while the other 99% was total hype. The fact that crap like this seems to always get anything other than a 0 star review vexes me and I don't understand it. Thoughts?
Guerilla Marketing was the book. I will absolutely blast the shit out of it and the person who wrote it for being a total waste of money -- Jay Conrad Levinson. It's somehow on a bestseller list and everyone loves it. It's absolute crap. I could learn more in a 20 second Google search than reading that thing.
Well, not having read it, I will say...
There're a bunch of stats about product consumption I can't recall the exact numbers on right now. I think it's something like 20% of buyers never take the plastic wrap off whatever it is they buy. Certainly I have seen sometimes with One Date buyers, I see guys and am like, "Oh, he's bought and stayed subscribed and got a bunch of the modules. He must be a happy buyer!" and then I click on the access logs and the guy has never logged in. Plenty of guys do, but every now and then you see that and are reminded that there is some fraction of people who buy stuff then never use it.
But beyond that, it's something like 90% of people will never actually apply the stuff they get from what they read. So you get those books like
The 7 Habits of Highly Effective People... how many people do you think actually go and change their habits? I can guarantee you it's not more than 4 or 5% of them.
I wasn't happy with Spellbinding, when we put that together, but one thing that was valuable from that experience was when our consultant told me, "We need to make this entertaining, because the entertainment value of products is HUGE. You have to make people enjoy it, and you have to make them feel like they improved their life simply by buying. Because the truth is, 95% of people are never going to use the material in any course they buy."
I try to be a little less cynical than that. Especially with a dating product, I think even if a guy's not going out and cold approaching, just getting some of these ideas in his head is going to give him a broader set of tools to use with the women he inevitably will encounter.
But it definitely is the case, that most people are not looking for revolutionary new information. Most people are looking for stuff that pumps them up, makes them feel good, and makes them feel as if they did something and achieved something simply by consuming the book/course/etc.
One other thing to keep in mind -- the vast majority of people are beginners or passersby in any given info marketing space.
There are a lot more guys who want to know "how to get your first 10 customers" than there are people who want to know "how to scale your business up from $200K/year to $20 million/year."
The vast majority of stuff is going to be catering to those newbies, and there's probably not a lot new you can say there.
Chase
