I've said this many times, but pua advice in 2005 was "magic." When I found speed seduction patterns I was like "When I learn these hypnotic scripts I'll be the master and have my pick of all the hottest girls." I then found out speed seduction was old news, and Mystery Method was the shit. Then I found the annihilation method, which lead me to actually reading the game.
By that time, RSD was just releasing Transformation, the Jeffy Show, Then the Blueprint, Flawless Natural. Man, it was such an exciting time with all this magic philosophy. "State" based game also felt "magic." Just pump up your nimbus and get all the girls you want.
There was almost no infield footage so when you did find some online it was absolutely fascinating. Then RSD started doing hotseats, and I bought my $300 ticket and saw Juliens. Then, I was like... that's it? They're just walking around outside the bars and smoke pits hitting on girls, exactly how I've been doing it for the last two years. It's not magic at all. It's just a grind.
The more and more I met pua dudes, the more I realized none of them were saying or doing anything magical. They just had charisma and were willing to get rejected a lot more than every other guy. Some were really good looking, some were funny, some were mystical (Mystery) some could dance well, some just liked to get wasted and hook up with other alcoholic chicks.
Then it went mainstream, and all that underground advice was being taught by WOMEN. And then it was in Men's Health magazine, and BBC. Now, there's not a dude out there who hasn't read some pua advice that has been taught as being "natural" or "not that pua stuff." It wasn't magic at all, just common sense.
It went completely "natural." Just go to the gym, be social, stop caring what people think about you. The whole magic the gathering nerd factor disappeared completely, and that is what hooked a lot of guys.
Redpill and Blackpill is super popular right now. There aren't really many big thought leaders like there was on Youtube in the RSD, Daygame.com days. Those guys were SUPER influential. Most of the puas of that time got married, moved into marketing careers, etc.
Also, online "Instagram" game is really big at the moment. For 99% of guys it's a lot of bullshit, but it has a bit more of the "magic" factor to it.
Now you can find limitless daygame examples on Youtube, tik tok, instagram. It's abundant. I do an infield video and it gets 2k views. Ten years ago it would get 15k - 30k.
Eventually some dude in a wizard cape will start teaching a new "magic" method to get chicks and it could take off. But for now, it's going back to the nerds in the small forums. The advice is not new or shiny. It's like part of the self development circuit. Get muscles, make money, meditate, learn to approach.
You'll notice Ross Jeffries and Mystery appearing again because men like the idea of "magic." The niche of "manifestation" is HUGE right now. Men are dying for some spirituality. Everything right now is soooo practical. This was exciting for the nerds who weren't succeeding with magic 5 years ago, now it's just boring.
Now with AI on the way, intelligent sexbots are maybe ten or twenty years off. Plus, most people will be living in augmented reality, so you'll be able to make any ugly girl look as beautiful as you want. Also, I hardly even Google stuff anymore. My AI answers most questions. Once AI like FreedomGPT, or Grok, etc stop lying, even pua advice will be available. Things are gonna get weird.